SMC-SPMV: A new strategic management model for cloud computing based on SWOT/PESTEL multi view

Mohammad Reza Ahmadi, Davood Maleki and Amir Ahmadi

African Journal of Engineering Research
Published: March 18 2019
Volume 7, Issue 1
Pages 17-32


Cloud computing is of growing interest to companies throughout the world, but there are many barriers associated with its adoption which should be eliminated. Moreover, the widespread usage of cloud computing services encouraged the IT industry for adoption. However, for migration from traditional media to a new environment, there are requirements to adopt a well-defined strategic management model. The strategic management framework that we have proposed for cloud environment includes a strategic management model, a decision making technique, and a computation and evaluation process of the technique. This method has a comprehensive analysis for capabilities and the entities involved in a cloud environment. A SWOT analysis which consists of strengths, weaknesses, opportunities and threats has also carried out in which cloud computing adoption for Enterprises is evaluated. We present a strategic management model for cloud computing based on SWOT and PESTEL techniques (SMC-SWOT/PL). Evaluation results indicate superiority of the SMC-SWOT/PL over the original SWOT-BSC technique which is an extended SWOT in terms of standard KPIs.

Keywords: Cloud services, PESTEL, key performance indicators, SWOT analysis.

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