Evaluation models of e-education instructional mass communication in Shaanxi Province

Xiaoxiong Chen, Pong Horadal, Kanakorn Sawangcharoen and Sombat Teekasap

African Educational Research Journal
Published: March 23 2026
Volume 14, Issue 1
Pages 240-249
DOI: https://doi.org/10.5281/zenodo.19184038

Abstract

This study evaluates the current state of e-education instructional mass communication in Shaanxi Province, focusing on the identification of key problems, effective countermeasures, and the influencing factors that shape the field. Through a combination of surveys and interviews with 21 experts, the study highlights significant challenges such as insufficient digital literacy among educators, low quality of e-education content, and inadequate assessment and feedback mechanisms. The research also proposes targeted strategies for improvement, including the promotion of innovative teaching methods, enhanced resource allocation, and the integration of multimedia tools in teaching. The study further constructs an evaluation model, the E-Education Instructional Mass Communication Evaluation Model (EIMCEM), which is validated through expert consultation and feedback. The model incorporates eight core dimensions and is evaluated using the CIPP (Context, Input, Process, Product) model. Expert feedback confirms the model’s contextual adaptability, comprehensiveness, and feasibility for improving e-education quality in the region. The findings suggest practical implications for policy development, teacher training, and content improvement to address the challenges in e-education.

Keywords: E-education, instructional mass communication, Shaanxi Province, digital literacy, evaluation model.

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